TikTok B2B marketing strategy for 2022

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Do you have TikTok? If not, get it now. This is the TikTok B2B marketing strategy for 2019 that will be life-changing.

So what’s TikTok? TikTok is a social media platform that allows users to create short videos and share them with others. Think of it like Instagram but instead of posting photos you post 15-second videos (or as long as 60 seconds depending on whether your account is personal or business).

Why has TikTok taken off in popularity? TikTok now has over 500 million monthly active users and those numbers are constantly changing due to its growing user base and increased app downloads. Let me put this into perspective: 500 million people would fill up at least 30 Empire State Buildings (with room to spare). TikTok is a global phenomenon that has infiltrated almost every country and TikTok users span all generations, from teenagers to grandparents.

Of course, TikTok didn’t get this popular overnight. TikTok launched in 2016 but it wasn’t until 2017 when TikTok took off. The simple layout of the app with its short 15-second videos made it incredibly easy for anyone to use and enjoy. TikTok allowed you to easily search for what you wanted or just scroll through videos related to your interests. For an even more personalized experience, TikTok introduced the “For You” page which provides recommendations based on your previous activity. And let’s not forget about TikTok creators who post creative videos in a range of categories including comedy, beauty, fashion, and lifestyle. TikTok provides a platform for all types of talent to shine.

So TikTok is insanely popular… but why have marketers taken note? TikTok gives brands the chance to connect with customers in a fun and engaging way through various marketing strategies. It allows users to create short videos that can include product placement or incorporate branded hashtags. In addition to marketing opportunities, TikTok’s incredibly valuable when it comes to content creation, allowing brands to show their creative side. And the best part is you don’t have to wait until your business has 100k followers before TikTok deems your account worthy enough for discovery (even if you do get featured). TikTok users will never be short on content and allow TikTok to do the work for you.

TikTok users can’t get enough of TikTok which makes TikTok an incredible platform for digital marketing, especially B2B digital marketing. TikTok provides a bridge between people and businesses that wasn’t possible before TikTok made its debut. Brands have the opportunity to showcase their creativity through video, show off what they have to offer, introduce themselves to customers in a fun way while engaging with today’s most important demographic.

But how does TikTok work? TikTok is extremely simple! All you have to do is download the app, create your account (not difficult at all) select “For You” or “Following” then swipe through TikTok videos. TikTok allows you to explore other TikTok users, watch trending TikTok videos, follow your favorite TikTok accounts, see what TikTokers are up to in your area by checking out the “Discover” tab, and last but not least engage with TikTok videos. What makes TikTok so popular is that it’s simple enough for anyone to use while providing a personalized experience tailored specifically to each user.

So now you have an idea of how TikTok works… let’s talk numbers. Here are some impressive numbers regarding TikTok:

– 500 million monthly active users: This number has been growing steadily as more and more people make their way onto TikTok. TikTok has managed to build a steady and loyal user base which makes TikTok incredibly engaging for marketers.

– TikTok is available in over 150 countries: TikTok’s global presence means brands have the opportunity to distribute content across borders. TikTok users can watch videos from all around the world without ever leaving their home country, making TikTok even more enticing for B2B marketing strategies.

– 1 billion views per day: TikTok users are constantly uploading new content, giving TikTokers endless options of what they want to watch next. The number of daily views proves that TikTokers are snacking on short-form video content, exactly what brands need to be doing if they want their TikTok B2B marketing strategy to be a success.

– TikTok is available in 15 languages: TikTok’s international presence means TikTok can be utilized as an effective B2B marketing tool worldwide. TikTok gives room for businesses to connect with TikTokers all around the world and show off what they have to offer. But TikTokers aren’t just located across borders, TikTokers are located within their own country as well! TikTok continues to grow its user base at an incredibly fast rate, making it an essential social media platform when it comes to digital marketing strategies.

But how do you create a successful TikTok video? The best thing about TikTok is that there are no rules! You can turn your company presentation into an epic TikTok video, you can create a TikTok video out of any social media post, you could even tell your audience that TikTok videos are now acceptable during meetings. The beauty of TikTok is that it’s all up to the user what they want their video to be about. Brands have the opportunity to showcase their creativity through TikTok videos. Don’t forget it’s important to engage with TikTokers because this will help your brand or company grow. And since TikTok launched its discover feature, marketers now can reach more people around the world. It doesn’t matter if your B2B business has 10k followers or 100k followers what matters most is how your content is performing. TikTok is the platform to not only help grow your TikTok B2B marketing strategy but TikTok can be used as an effective tool for growing your overall business profits.

What are you waiting for? Go out there and TikTok it up!


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