9 Website Changes To Make To Attract More Customers

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Are you having trouble attracting customers to your website? Are you finding that you are not making the sales that you want? If so, it may be time to make some changes to your website. In this blog post, we will discuss 9 website changes that you can make to attract more customers and increase your sales. Making these changes may seem like a lot of work, but it is worth it in the end!

So, without further ado, here are the website changes to make to increase your customer base:

1. Add Internal Links

If you’re looking to make changes to your website to attract more customers, one thing you can do is add internal links. This means linking to other pages on your site from within your content. Internal links are a great way to keep visitors engaged with your site and can help improve your SEO. Here’s how you can add internal links to your website:

– First, identify the pages on your site that you want to link to. These could be pages that contain similar content or that are related in some way.

– Once you’ve identified the pages you want to link to, add a link from within the content of those pages. For example, if you have a page about marketing tips, you could include a link to a page about social media marketing tips.

– Make sure to use keywords in your links so that they’ve picked up by search engines. This will help improve your site’s ranking in search results.

Adding internal links to your website is a simple and effective way to improve your SEO and keep visitors engaged with your site. So if you’re looking to make some changes to attract more customers, be sure to add internal links.

2. Update your website design

Your website is one of your most important marketing tools – it’s often the first thing potential customers will see when they’re looking for information about your business.

That’s why it’s so important to keep your website design up-to-date, fresh, and engaging. If your site looks outdated, potential customers may get the impression that your business is also outdated and not worth their time.

Here are a few simple changes you can make to give your website a fresh look:

– Update the photos: Feature new product photos, images of recent events or trade shows, or even just some new pictures of your team members.

– Change the color scheme: A new color can make a big difference in the overall look of your site.

– Add some new content: A blog post or new page on your website can give visitors something new to read and help them learn more about your business.

– Update your logo: If you’ve recently updated your company logo, make sure to update it on your website as well.

Making even a few small changes to your website can make a big difference in the way potential customers perceive your business. So don’t wait – Do it today!

3. Consider Colour

Colour can be one of the most important aspects to take into consideration when making changes to your website. Different colors can create different moods and evoke different emotions. For example, blue is often associated with trustworthiness and stability, while yellow is associated with happiness and energy. Choosing the right colors for your website can help create the desired tone and atmosphere, and attract more customers.

When making changes to your website, consider what colors will best represent your brand and appeal to your target audience. If you’re not sure where to start, there are plenty of resources available that can help you choose the perfect colours for your needs. With a little bit of planning and thought, you can ensure that your website makes a great first impression and attracts more customers.

4. Partner with complementary businesses

Partner with complementary businesses to draw in more customers. If you are a company that sells shoes, partner with a clothing store to cross-promote products and services. You can also offer discounts to customers who purchase both products from your businesses. This will help attract new customers and boost sales.

Another great way to partner with complementary businesses is by working together on marketing campaigns. Pooled resources can create a larger impact than if each business works independently. Collaborate on social media posts, ads, or even in-person events. Working together will not only help you reach more potential customers but it will also strengthen the relationship between your businesses.

When looking for complementary businesses to partner with, think about what type of customer you want to target. If you want to attract more young adults, partner with a business that specializes in that demographic. If you want to reach more families, consider partnering with a family-friendly business. Partnering with the right businesses can help you attract more of the customers you are looking for.

Partnering with complementary businesses is a great way to boost sales and attract new customers. By collaborating on marketing campaigns and working together to target specific demographics, you can create a successful partnership that will benefit both businesses. So what are you waiting for? Start searching for complementary businesses today!

5. Add A Pop-Up

You’re probably thinking, “Why would I want to add a pop-up in my List? Aren’t they annoying?”

The answer is yes, they can be. But if done correctly, a pop-up can be an effective way to get more email subscribers, which can lead to more customers.

Think about it this way: A visitor comes to your site and is about to leave without subscribing to your email list. A pop-up appears and offers them a discount if they subscribe. The visitor then enters their email address and gets the discount. You’ve just turned a potential customer into an actual customer.

Now let’s talk about how to add a pop-up to your website without annoying your visitors.

First, you’ll need to choose a pop-up plugin. There are many options out there, but we recommend using OptinMonster. It’s easy to use and has a lot of features that will help you create an effective pop-up.

Once you’ve installed the plugin, it’s time to start creating your pop-up. OptinMonster makes it easy to create beautiful pop-ups without any coding knowledge.

Simply choose a template, add your content, and then customize the design to match your website. You can also add triggers so that your pop-up only appears when someone is about to leave your site or after they’ve been on your site for a certain amount of time.

Finally, you’ll need to set up your email list. OptinMonster integrates with all the major email providers, so it’s easy to add subscribers no matter which provider you use.

Adding a pop-up to your website can be a great way to increase your email subscribers and turn more visitors into customers.

6. Ask for referrals

There’s no question that a strong referral base is a key to any business’ success. After all, who knows your product or service better than someone who has already used it and liked it? Asking for referrals should be an essential part of your marketing strategy, but unfortunately, many businesses don’t take advantage of this powerful tool.

If you’re not sure how to ask for referrals, here are a few tips:

– Make it easy for customers to refer their friends by providing them with customized referral links or coupons.

– Thank customers for their referrals and offer them incentives such as discounts or special offers.

– Keep track of the number of referrals you receive and reward customers accordingly.

– Use social media platforms like Twitter and Facebook to ask for referrals.

By following these simple tips, you can start building a strong referral base and generating more business than ever before. So what are you waiting for? Start asking for referrals today!

7. A/B Test Your Headlines

You may have the best product or service in the world, but if your website’s headline doesn’t capture attention, you’re likely to lose customers.

That’s why A/B testing is so important. By showing two different versions of your headline to different groups of people, you can see which one performs better.

There are a few things to keep in mind when A/B testing headlines:

– Make sure the two headlines are very different. If they’re too similar, it will be difficult to tell which one is performing better.

– Keep your audience in mind. Your headline should be relevant to the people who will be seeing it.

– Test only one thing at a time. If you change more than one thing, you won’t be able to tell which change made a difference.

A/B testing is a great way to improve your website’s performance and attract more customers. Try it today and see the results for yourself!

8. Promote your expertise

If you’re an expert in your field, make sure your website reflects that. Use language that demonstrates what you know and can do, and be sure to update your site regularly with new content that will show off your skills. You can also participate in online forums and discussion groups related to your industry, which will help you, build up a reputation as an expert among potential clients.

When you become known as an expert in your field, you’ll find it much easier to attract customers and grow your business. So if you want to stay ahead of the competition, start promoting your expertise today!

9. Re contact old customers

It’s no secret that in order to attract more customers, businesses must make changes to their websites. However, even with the most updated website, some customers may be lost in the shuffle. This is why it’s important for businesses to periodically reach out to old customers and remind them of what they have to offer.

There are a number of ways to go about this, but one of the most effective is through email marketing. By sending out customized messages, businesses can target specific individuals based on their past interactions with the company. Additionally, email marketing allows businesses to track how many people open and click through their messages, giving them an idea of which ones are resonating with customers the most.

Another way to reconnect with old customers is through social media. Platforms like Facebook and Twitter make it easy to target specific individuals based on their interests. Additionally, businesses can use social media to share content that might be of interest to their customers, helping them stay top of mind.

Of course, there are many other ways to reach out to old customers, but the key is to be creative and personalize each interaction as much as possible. By doing so, businesses can increase the likelihood that these customers will return in the future.


Websites are constantly changing and evolving. In order to attract more customers, businesses need to keep up with the latest trends and make sure their website is up-to-date. By following the tips in this article, you can ensure that your website is appealing to both new and existing customers.

So what are you waiting for? Start making changes to your website today! Your business will thank you for it.


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